Shiny Side Up Partnership

Do you ride a top of the range sportsbike enjoying the thrill of riding our beautiful country roads?

Do you commute daily through rush hour traffic to economise on travel and beat the queues?

Do you ride a scooter or moped as your first powered two-wheeler?

Whatever you ride, whatever your journey, then Shiny Side Up is for you!

Why Shiny Side Up?

Our name is taken from the biker saying “Keep your shiny side up” (so your tyres firmly on the road!)

About the Shiny Side Up Partnership

The Shiny Side Up partnership has been flourishing since 2002!

Based in the East Midlands it consists of a group of dedicated professionals from Road Safety, Accident Investigation and Police Traffic Management teams.

Bikers in Derbyshire, Leicestershire, and Nottinghamshire are the focus of our campaign to reduce the number of fatal and serious casualties suffered by bikers whether riding for leisure or for commuting journeys.

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Think Bike Sticker

To find out how to get your hands on a FREE Think Bike Sticker use the link below

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Filtering; the BIG risk

Filtering through traffic makes a lot of sense when traffic is heavy at busy times. More bikes are being used for travelling to work.

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Ride Smart Magazine

Ride Smart is the leisure motorcycling magazine from Derby and Derbyshire Road Safety Partnership.

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Shiny Side Up Partnership Routes

See the placement of our famous signs.

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Free training resource from the Shiny Side Up Partnership

The scenarios in this resource are based on casualty statistics which highlight the most common causes of collisions for motorcyclists. They illustrate riding scenarios both in urban and rural conditions.

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Shiny Side Up Partnership Routes Read more